Learning How to Use Facebook Ads

A compilation of all I’ve learned about using Facebook Ads so far.

General Strategy

  • Create a Facebook page for the specific niche
  • Run ad campaigns to get page followers
  • Post on the Facebook page with the goal of sending people to the actual website

How to Create Low Cost per like Facebook Ads

  • Create 10 ads for each page with the text “If you love […], like [my Facebook page]”
  • Each ad has its own image, and I experiment with various images
  • After 24h, stop the ads with the highest cost per follow or like
  • After another few days, stop the most expensive ads again
  • Repeat until there are a few ads with the lowest cost per follow or like

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