A compilation of all I’ve learned about using Facebook Ads so far.
General Strategy
- Create a Facebook page for the specific niche
- Run ad campaigns to get page followers
- Post on the Facebook page with the goal of sending people to the actual website
How to Create Low Cost per like Facebook Ads
- Create 10 ads for each page with the text “If you love […], like [my Facebook page]”
- Each ad has its own image, and I experiment with various images
- After 24h, stop the ads with the highest cost per follow or like
- After another few days, stop the most expensive ads again
- Repeat until there are a few ads with the lowest cost per follow or like