Last updated on October 28th, 2024 at 12:34 pm
A compilation of all I’ve learned about using Facebook so far.
- Content for Facebook is very different to SEO optimized content for websites
- Content for Facebook should be light-hearted, entertainment-based, quizzes work
- No heavy subjects
- For a standard niche website, you probably need to create a new page/post template or style of article to make it better suited for sharing on Facebook
- Listicles (e.g. 10 best / 10 worst)
- A vs B articles
- Emotional stories
- Most traffic comes from viral content
- Niche of the Facebook page is very important
- Facebook ads for the first 10k followers
- Page like ad on the Facebook platform
- Don’t ever buy likes from third parties
- Try about 10 different formats to get your cost per like down
- Goal is to stop the scroll of the user
- No stock photos
- Arrows work
- Aim for around 5 cents or lower per follower
- Interests targeting
- Limit your ad spending to about 10€ a day otherwise your costs per like will probably increase
- You have to post a lot to reach high traffic
- 3 to 4 articles per day
- Cycle through content after 30 day period
- Get people to disagree in the comments for increased post reach and traffic
- Find a Facebook page in your niche, copy 25 of their post titles, paste them to ChatGPT and prompt “Give me 30 more ideas for viral Facebook posts I can create.” or something along those lines
- The title is very important
- Image is very important because it effectively stops the scroll
- You can use AI for this
- Put sharing buttons on the bottom of the pages of the posts from your website you’re linking on Facebook
- Links should not be in the Facebook post itself but in the comment to avoid a penalty to the reach
- Analyze what content works (by reach) by using data because it can be counterintuitive
- Posts with a certain “sketchiness” tend to perform
- The problem with Facebook groups is that you need to interact with the community
- Posts to Facebook pages can be highly automated with the scheduler; try the CSV upload
- Recycle/reuse posts
- Scaling content on your website is probably going to be the biggest challenge
- Have multiple Facebook pages in the same niche for the best results
- Don’t try to game the system
- Respect the TOS
- Only white hat methods
- Be wary of copyright issues, especially with music in videos
- Evaluate success
- First 3 months: Status posts and memes for page health, don’t worry about generating traffic for your website
- Months 3 to 6: You should start to see some traffic with 6 to 8 links to posts per day
- Your RPM is probably going to be similar to your SEO efforts
- Click arbitrage is best case scenario: You’re paying less for clicks on Facebook than you are earning from ads or affiliate links on your website
- Facebook pairs well with Pinterest and email lists
- If you are lost, copy successful pages