A compilation of all I’ve learned about using internal links so far.
- Goal: 10 unique internal links to every post
- Update old content with internal links
- Some form of automation is very helpful
- Place valuable internal links high up on each post
- Anchor text
- Don’t use naked URLs for internal links; each internal link should have unique anchor text; don’t duplicate anchor texts
- Don’t use exact match anchor text
- For images, the alt text counts as anchor text
- Only relevant if images link to a post
- Fix 404 links asap
- Don’t rely on the navigation, use links in the body of the post instead
- Links from high-ranking pages on Google work best
- Links should be from posts in the same thematic ballpark