Learning How to Use Instagram

A compilation of all I’ve learned about using Instagram so far.

Profile

• Picture is really important
  • Face or punchy logo
• Use your brand in the name section of your account
• Bio:
  • First line: What you do in 5 words or less
    • Example: “Helping […] do […]”
  • Second line: Social proof
  • Third line: Call to Action
• Use the link section of your profile

Posts

• Ask people to save your content
• Example: “Comment […] and we will send you more info on that topic.”
• Example: “More in the caption.”
  • “Here’s everything you need to know about …”
• The first line of the caption is essential.
• Do not sell in video -> Watch time goes down dramatically
• Don’t use third-party schedulers
• Publishing checklist for videos:
  • Upload video
  • Preview video
  • (Add cover for video)
  • Have a hook in the caption
  • Add one topic
  • Don’t add a location -> You usually don’t want localization

Stories

• Go heavy on stories, treat it like a newsletter
• Links in stories drastically reduce the reach
  • Links might be shared via DM automation
    • Tool: ManyChat
    • You can expect about a 90% open rate and a CTR between 40% and 65%

Image Sizes

• Grid: Aspect ratio of 4:5
• Story: 1080px x 1920px (aspect ratio of 9:16)